Want to scale your laser clinic? Here’s how to dramatically grow your client base
Need more business and clients for your laser clinic, yet you feel like you’re banging your head against a wall? Put it another way, are you struggling to retain your current customers? Perhaps for years, you have been wondering how to attract new business, build your customer base and grow you laser clinic. Thankfully, this post will show you ways to market your business and entice new clients. Sound good? Laser clinics that succeed in growing their clientele do these five things very well.
Target your ideal clients
One of the most common mistakes laser clinic entrepreneurs make is throwing resources, money and time at attracting the wrong type of clients. If you want to grow your business profitability and customer base, then target the right clients. It is that simple. Your ideal clients are easy to service, buy regularly from you, love the treatments you offer, and keep referring you to their friends; hence, they are highly profitable. Ideal clients also convert to loyal customers more easily and quickly.
Befriend local businesses
Gone are the days when networking was a nightmare. With the advent of social media, networking is now easier! Today, business people are able to engage, chat and share ideas on how to work together and how to benefit from each other’s customer base. When you partner with the right partners – ideally other businesses that have the same client audience as you – you’ll be able to build trust and solid relationships. In turn, you get more new customers, especially through referrals. So buddy with health clubs, fashion retailers, beauty salons…you get the picture.
Opening a new laser clinic down the street is not enough to attract new clients. You need to have a strong online presence as well. Nowadays, people are searching for services, information, and products on Google, and that’s where your business should be if you want more clients. For starters, your website must rank highly on Google and be readable, responsive and customer-friendly. To manage this, you need to utilise SEO (Search Engine Optimisation).
Ask for recommendations
Word of mouth is your best bet when it comes to gaining new laser clinic clients. “Introduce a friend” systems are very effective in attracting new customers and you don’t need to spend even a dollar. All you have to do is make your clients feel good by offering great, affordable service. Your clients must be sure that if they vouch for you, their nearest and dearest will have the same awesome experience. Wow your customers and inspire trust in them, then sit back and watch as your referral scheme works magic.
Use social media
Social media is a powerful marketing tool but it alone won’t drive new clients through your laser clinic door. Instead, combine Facebook or Instagram with email marketing to create a great crowd-puller. Also, make your social media look and sound professional and personal. You need to look good on social media and create the best first impression too.
There you go! Those are 5 killer ways to dramatically grow your customer base. Getting new clients is now quicker, cheaper, and easier. Don’t you agree?